If you meet K Ramp’s protagonist Kumar Abbavaram (played by Kiran Abbavaram), you would not want to bump into him again. He is entitled, born with a silver spoon, and gives up on studies because his father is already well to do. He has supposedly simple desires — wear a lungi and head out to a bar with friends, sip local beer, and groove to mass numbers.

When he falls for a girl, Mercy (Yukti Thareja), he does not say ‘I love you’. He states, ‘Naa Peru Abbavaram… Istha neeku varam.’ (I am Abbavaram, let me do you a favour). He calls her a ‘heavy figure’ for having a big heart and bailing him out after getting too drunk. His father sends him to Kerala because he has had enough of him.

Kumar has a textbook ‘tharki’ uncle (played by Naresh), who ogles at women and tries to make a pass at them by touching their waistlines. He is after a lady, whose sensation gives him a shock (a.l.a Magadheera, with a lustful twist).

Despite Kumar’s traits, the film does not treat him as the problem. The film wants us to believe that he is a bechara trapped by a girl with a disorder (PTSD - post traumatic stress disorder). After establishing all the traits of the ‘ideal’ hero and his romantic (read drunken) escapades in the first hour, the film moves on to the girl’s problem — trust issues, more than anything else — and a flashback that hopes to leave viewers teary-eyed.