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NRIPage | Articles | Anand Mahindra Praises CM Chandrababu Naidu for Promoting Araku Coffee and Tribal Culture Globally | Get Articles For Men. Style, Grooming, and Empowerment - NRI Page
Industrialist and philanthropist Anand Mahindra, who also chairs the Board of Naandi Foundation, has extended his heartfelt appreciation to Andhra Pradesh Chief Minister N. Chandrababu Naidu for his steadfast support in uplifting tribal communities through sustainable initiatives like Araku Coffee.
Mahindra praised Naidu's visionary thinking, especially his suggestion to incorporate tribal design elements into Araku Coffee’s branding — an idea that now lives on in the newly opened Araku Cafe in Paris. Mahindra highlighted that every Araku cafe, including those in Paris and Bengaluru, features visual elements such as terroir maps and continuous visuals showcasing tribal life from Araku Valley, honoring the rich cultural roots of the region.
The journey of Araku Coffee from a remote, naxal-affected valley in Andhra Pradesh to the global stage is a story of transformation, led by development economist Manoj Kumar through the Naandi Foundation. Their efforts have not only provided sustainable livelihoods for tribal communities but also turned Araku Coffee into a global brand now featured in elite locations, including India’s Parliament.
Mahindra further mentioned the unique artistic packaging inspired by tribal attire and Indian color palettes, underlining the fusion of tradition and innovation. As CM Naidu works to bring Andhra Pradesh into the global spotlight — not just through agriculture and natural resources, but also artificial intelligence and drone technology — his leadership is being seen as progressive and people-centric.
The people of Andhra Pradesh are witnessing a positive shift in global perception, with initiatives like Araku Coffee serving as both economic and cultural ambassadors under Naidu’s administration.
