Amid the devastating wildfires sweeping through California, affluent residents in Los Angeles' exclusive neighborhoods are paying up to $2,000 (approximately Rs 1.7 lakh) per hour for private firefighting services, as public fire departments struggle to manage the escalating crisis. These private teams are hired to protect luxury properties from the encroaching flames.

Chris Dunn, owner of a private security company, noted a sharp rise in demand for such services in light of the ongoing fires. One journalist from the San Francisco Chronicle reported seeing a private firefighting team working overnight to protect a Hollywood Hills house from the Sunset Fire. They set up sprinklers to cascade water down the roof to prevent flare-ups.

Private firefighting companies offer specialized services like spraying fire retardants on landscapes and wrapping trees in fireproof material. One such company, Torgerson's Wildfire Defense Systems, has been deploying crews equipped with hoses, fire-retardant gel, and water tanks. These companies often collaborate with insurance providers, benefiting both homeowners and insurers by protecting properties and reducing the financial risk of large-scale payouts for reconstruction.

The use of private firefighting crews has raised concerns about deepening class divisions during emergencies. Millionaire property investor Keith Wasserman faced backlash after seeking private firefighting help for his property through a now-deleted post. Billionaire property developer Rick Caruso also received criticism after reports revealed he hired private teams to defend his estate.

In 2018, celebrities Kim Kardashian and Kanye West openly credited private firefighters for saving their mansion during a wildfire in the Santa Monica Mountains.

As the fires continue, at least 24 people have died, over 12,000 structures have been destroyed, and more than 100,000 people have been forced to evacuate. The financial damage is expected to range from $135 billion to $150 billion.