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NRIPage | Articles | Google Partners with MediaTek for AI Chip Development and Teams Up with Apple for RCS | Get Business News. Grow and Thrive in the Modern Market around the world - NRI Page
Google is set to collaborate with Taiwan's MediaTek to develop the next generation of its Tensor Processing Units (TPUs), which are expected to launch next year. This strategic move signifies a shift in Google’s approach to AI chip development, although the tech giant will continue working with its current chip partner, Broadcom. According to a report by The Information, Google’s partnership with MediaTek is largely driven by cost efficiency and MediaTek’s strong alliance with TSMC (Taiwan Semiconductor Manufacturing Company). Google’s decision to involve MediaTek stems from MediaTek’s ability to provide AI chips at lower costs compared to Broadcom. By leveraging TSMC’s advanced chip fabrication capabilities, Google aims to strengthen its AI hardware infrastructure for improved performance and scalability.
Despite this new partnership, Google will maintain ties with Broadcom, which has played a key role in the development of Google’s earlier TPU models. Google launched its sixth-generation TPU late last year, offering an alternative to Nvidia chips for both internal AI research and Google Cloud customers. The move helps Google reduce dependency on Nvidia, a dominant player in the AI semiconductor industry. According to research firm Omdia, Google invested between $6 billion and $9 billion in TPUs last year, highlighting the company’s aggressive push to expand its AI hardware capabilities. The introduction of MediaTek-powered TPUs aims to improve cost efficiency while continuing to support Google's advanced AI infrastructure.
In a related development, Google is reportedly exploring a partnership with Apple to bring Rich Communication Services (RCS) messaging to Indian mobile users. This collaboration could introduce Apple’s exclusive iMessage-like blue bubble chat feature to Android users in India. Google has already partnered with telecom giants Vodafone Idea and Reliance Jio to support RCS messaging services. The integration of RCS aims to modernize business communication, offering richer messaging features compared to traditional SMS. RCS messages will function over mobile data or Wi-Fi, ensuring seamless communication between Apple and Android devices. This development is expected to significantly impact India’s A2P (application-to-person) messaging landscape, a crucial channel for businesses, banks, and e-commerce platforms to communicate with customers. By bridging the messaging gap between Android and iOS users, Apple’s potential adoption of RCS in India may redefine mobile communication standards.
With MediaTek's involvement in TPU development and Apple's collaboration for RCS messaging, Google is strategically enhancing both its AI hardware capabilities and communication services, positioning itself strongly in the rapidly evolving tech landscape. Devices featuring the latest MediaTek-powered TPUs are expected to hit the market starting next year, while RCS messaging integration in India is anticipated to roll out later this year.
