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VIDEO INTRODUCTION:
With a rising number of startups and the presence of many existing players in the industry, customer acceptance of home delivery services is growing by leaps and bounds. Living in the current era, we are surrounded by an increasing number of eCommerce platforms that offer almost everything and deliver all of these things right to our doorsteps.
It is true that most of our daily needs are satisfied by the old and the newer players that are dominating the home delivery services, but for some of our daily needs, which are always in demand, like fresh milk, and groceries, we often find a crunch, even if it is for a specific product. This is why many startups have solely dedicated their businesses to meet the growing requirements, thereby aiming to achieve a demand-supply equilibrium. One such startup that aims to take care of the fresh supply of milk and more is Milkbasket.


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✅Study Materials:
Milk basket data - Ground Research

https://www.researchgate.net/publication/352806803_Market_Basket_Analysis_of_Basket_Data_with_Demographics_A_Case_Study_in_E-Retailing

https://www.moneycontrol.com/news/business/quick-commerce-market-faces-some-fast-facts-8479241.html

https://inc42.com/features/hyperlocal-conundrum-kiranas-vs-dark-stores-in-indias-retail-post-covid/

https://economictimes.indiatimes.com/tech/startups/quick-commerce-may-find-it-tough-to-bag-new-users-investors-in-2023/articleshow/96718322.cms?from=mdr

https://economictimes.indiatimes.com/prime/technology-and-startups/back-to-nature-zepto-to-instamart-how-quick-commerce-firms-are-vrooming-towards-a-green-future/primearticleshow/100335836.cms?from=mdr

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#thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

Tags:

• Business